Make Digital Simple
Updating Your Existing Website
There are many hundreds of thousands of web sites in the UK that have not been updated in 6 months or longer. We regularly come across web sites that are linked from social media bios that either don’t exist anymore as their hosting has been allowed to lapse or is clearly out of date. Updating your existing website is crucial for ensuring prospective and existing clients and customers have confidence in your business.
There are many reasons web sites are not updated such as;
- Lack of time or resources: Website maintenance can be time-consuming, especially for individuals or small businesses with limited resources.
- Lack of technical knowledge: Some people may not have the necessary technical skills to update their website content or design.
- Change in priorities: The website might have been a priority at one point but has since become less important due to changing business priorities or personal interests.
- Financial constraints: Website hosting and domain name fees can add up, and some people may choose to let their website lapse if they can’t afford to maintain it.
- Fear of change: Some people may be hesitant to update their website due to fear of breaking something or making it worse.
- Lack of perceived need: If a website isn’t generating significant traffic or leads, people may not see the need to invest time and resources in updating it.
This is where Make Digital Simple can help with Updating Your Existing Website.
Let us take over the running and maintenance of your web site. Depending on your needs we can provide everything from a one off update and polish to your web site through to regular monthly or weekly updates to your web site. This will get it back generating leads and sales for your business.
Hosting giving you issues? No problem, we can transfer you to a new hosting company ensuring that we take all your emails with you (or at least archive those emails). If you need new products entering we can do that for you too.
Updating your existing website is a cost effective, quick and simple way of attracting new clients and customers to your business. It also helps improve your standing with the search engines who will rate you more favourably if they see you are updating your pages.
An example of a current web site we provide this service to is Intwood Farm in Norwich.
It’s important to note that having an outdated website can negatively impact a person’s or business’ online presence. Outdated information can damage credibility, and a poorly maintained website can deter potential customers or clients.
Not updating your website can lead to several issues. Here are the key dangers Make Digital Simple can help you with:
1. Security Vulnerabilities
- Risk: Outdated software, plugins, or themes may expose your site to hacking attempts, malware, or data breaches.
- Impact: Non-compliance with GDPR in case of data breaches could lead to significant fines and reputational damage.
2. Loss of Credibility
- Risk: A website with outdated information or a dated design can appear untrustworthy or neglected.
- Impact: Potential clients may question your professionalism and look to competitors with fresher content.
3. Poor User Experience (UX)
- Risk: Failing to keep up with current web design trends or mobile optimization standards may frustrate visitors.
- Impact: High bounce rates (a bounce is when a visitor visits one page and immediately leaves without doing something you want them to do) and lost business opportunities.
4. Reduced Search Engine Rankings (SEO)
- Risk: Search engines favour websites with updated, relevant content and modern coding practices.
- Impact: Lower visibility in search results, reducing organic traffic and potential leads.
5. Legal Compliance Issues
- Risk: UK regulations, such as accessibility standards under the Equality Act 2010, require websites to be usable by people with disabilities.
- Impact: Failure to comply could result in legal challenges or penalties.
6. Missed Opportunities for Growth
- Risk: A stagnant website doesn’t reflect new products, services, or business achievements.
- Impact: You miss out on showcasing growth and attracting more customers or partners.
7. Competitive Disadvantage
- Risk: Competitors with updated websites may capture your market share.
- Impact: Losing clients to businesses with a better online presence.
How Make Digital Simple can help Mitigate These Risks
- Regularly update your CMS (content management system), plugins, and themes.
- Add fresh, relevant content periodically (e.g., blogs, case studies).
- Ensure mobile-friendliness and UX improvements.
- Perform regular SEO audits and security checks.
- Ensure your Google Business Profile is up to date.
- Stay informed about legal requirements for UK websites.
If you’d like help creating a plan for keeping your website updated and secure, let us know!
If you are looking for a brand new website we can help with that as well.
Get in touch below and we can assess your needs and get you back up and running with your own web site.